General Instagram statistics in 2022

Instagram is a popular social media platform for both consumers and businesses alike. So, if you’re looking for one of the best platforms to promote your products and services, Instagram is for you.

Check out some general Instagram stats below:

• Instagram posts with a location get 79% more engagement (Source)
• Instagram photos with faces get 38% more likes (Source)
• Instagram posts with at least one hashtag get 13% more engagement (Source)
• Instagram videos get two times more engagement than photos (Source)
• Instagram is the ninth most Googled search term (Source)
• Instagram is the seventh most visited website in the world (Source)
• Instagram is the fourth most used social media platform (Source)
• Instagram is the second most downloaded app in the world (Source)

Instagram user statistics in 2022

With billions of active users around the world, you’re bound to find your target audience on Instagram.

Browse Instagram user statistics below:

• 2 billion users are expected to use Instagram by 2023 (Source)
• 120 million is how many active users there are on Instagram in the U.S. (Source)
• 500 million active accounts use Instagram stories daily (Source)
• 50% of users use the Explore page every month (Source)
• 25% of U.S. teenagers say that Instagram is their preferred social media platform (Source)

Instagram business statistics in 2022

Consumers love to research brands and products on social media platforms like Instagram. So, if you want to boost your sales and revenue, promoting your brand on Instagram is a must.

Check out some Instagram business statistics below:

• 58% of users say they’re more interested in a brand after viewing their Instagram story (Source)
• 57% of users like seeing polls and quizzes from businesses on Instagram (Source)
• 44% of users use Instagram to shop for products weekly (Source)
• Nine out of 10 users watch Instagram videos weekly (Source)
• One in two people use Instagram to discover new brands (Source)
• 2% is the average growth in followers Instagram business accounts experience each month (Source)
• 6 is the average number of times business accounts post on Instagram each day (Source)
• 30 minutes is the average amount of time adult Instagram users spend on the app each day (Source)

Instagram advertising statistics in 2022

Instagram advertisements enable you to target users based on their interests, demographics, and much more. With Instagram ads, your promotions will display in users’ newsfeeds as they scroll through their daily updates.

Browse Instagram advertising statistics below:

• Picture ads are the most popular type of advertisement on Instagram (Source)
• $1643 is the average cost of an Instagram influencer marketing post in the U.S. (Source)
• The annual Instagram advertising revenue was $26 billion in 2021 (Source)
• There are over 500,000 active influencers on Instagram (Source)
• Influencer marketing takes up more than half of the marketing budget for more than 17% of marketers (Source)
• 79% of brands prefer to use Instagram for influencer marketing (Source)
• 55% of influencers use Instagram Stories for sponsored campaigns (Source)
• 25% of sponsored posts on Instagram are fashion-related (Source)
• 18% of marketers say that Instagram offers the best influencer marketing return on investment (ROI) (Source)
• $5.20 for every $1 invested is how much businesses can make by investing in Instagram influence marketing (Source)