3 best times to post on TikTok

This year, the three best times to post on TikTok are:

1. Tuesday at 9 a.m.
2. Thursday at 12 a.m.
3. Friday at 5 a.m.

Other good times to post on TikTok include:

• Monday: 6 a.m., 10 a.m., or 10 p.m.
• Tuesday: 2 a.m., 4 a.m., or 9 a.m.
• Wednesday: 7 a.m., 8 a.m., or 11 p.m.
• Thursday: 9 a.m., 12 p.m., or 7 p.m.
• Friday: 5 a.m., 1 p.m., or 3 p.m.
• Saturday: 11 a.m., 7 p.m., or 8 p.m.
• Sunday: 7 a.m., 8 a.m., or 4 p.m.

If you look at these TikTok posting times together, you’ll notice a few trends:

These trends include:

• People use TikTok (and TikTok Live) multiple times a day
• People use TikTok around eating or socialization hours, like breakfast, lunch, and dinner
• Users that post earlier on Monday through Friday get a chance at higher engagement

Keep in mind that these TikTok posting times only serve as guidelines for when to post on TikTok. Depending on your audience, you might choose to post at a different time — or even during one of the worst times to post on TikTok.

7 worst times to post on TikTok

The seven worst times to post on TikTok include:

1. Monday: 12 a.m. to 4 a.m., 10 a.m. to 3 p.m., 5 p.m., 6 p.m., and 9 p.m.
2. Tuesday: 9 a.m. to 3 p.m., 5 p.m., 6 p.m., and 9 p.m.
3. Wednesday: 10 a.m. to 3 p.m., 5 p.m., 6 p.m., and 9 p.m.
4. Thursday: 5 p.m., 6 p.m., and 9 p.m.
5. Friday: 5 p.m., 6 p.m., and 9 p.m.
6. Saturday: 12 a.m. to 4 a.m., 5 p.m., 6 p.m., and 9 p.m.
7. Sunday: 12 a.m. to 4 a.m., 5 p.m., 6 p.m., and 9 p.m.

Again, depending on your audience, you might post during these times because that’s when your audience is most active. What’s important is that you research your audience and TikTok posting times to ensure you’re at least strategizing when to post on TikTok.

Why worry about the best times to post on TikTok?

Taking the time to research the best times to post on TikTok is helpful for a few reasons:

• Posting at a high engagement time can increase your organic reach
• Posting at a good time can help your posts get more engagement via the “For You” page
• Posting at a top posting time can help your business get faster feedback on post topics

Optimizing when you post on TikTok, you help earn a higher return on investment (ROI) from marketing on TikTok.

How to decide when to post on TikTok: 4 effective tips

If you’re trying to decide when to post on TikTok, check out these four tips:

1. Analyze your target audience

Your audience is one of your best tools for finding good times to post on TikTok.

Look at your target audience and ask questions like:

• What does a typical day look like for my audience? When are they busy? When are they free?
• What kind of content topics resonate with my audience?
• How much time does my audience have for social networks like TikTok?

With a better understanding of your audience — especially their day-to-day schedule, you can estimate when to post on TikTok. If your target audience is college students, for example, you might post in the early morning hours to catch them when they take a break from studying.

2. Check your competitor’s posting times

Got competitors that use TikTok? Do some research and look at when they post. Ask questions like:

• Do they follow a posting schedule?
• Do they post on certain days or at certain times?
• How much engagement do their posts receive?

Besides getting ideas for when to post on TikTok, you can also get content ideas from your competitors. TikTok posts with high engagement, for instance, can tip you off to a topic that resonates with your audience.

3. Use your TikTok Business account to analyze your analytics

If you don’t have a TikTok Business Account but want to find the best times to post on TikTok, you’ll want to get a TikTok Business Account. The best part? A TikTok Business Account is free, which means you can access actionable analytics data at no cost.

With analytics data from TikTok, you can see data like:

• Peak engagement times
• Follower location
• Follower gender
• Video views
• Profile views
• And more

If you’re accessing your TikTok account from your desktop, you can also export this data as a .csv. Bring that data into Google Sheets or Microsoft Excel, and you can dig in and analyze your data to find trends — and answer, “What is the best time to post on TikTok?”

4. Compare your TikTok analytics to your other social media analytics

Use other social media networks as a part of your social media strategy? Compare your data from across platforms to get insight into your target audience and their social media habits, like what content they like, when they log in, and more.

Keep in mind that your audience across social media networks isn’t identical.

People that follow your business on Facebook, for example, may not use TikTok. The same concept applies to other networks, like Instagram, Twitter, and LinkedIn. So, use your comparison social media data for informing vs. leading your strategy.