With the advent of digital marketing, the types of marketing roles you’ll find on a marketing team have exploded. From digital advertising and social media to content writing and search engine optimization (SEO), marketing is a well-integrated collection of roles that work together to help your business grow.

No matter how broad the field is, all marketing positions center on creating, communicating, and selling a valuable offering to consumers. A marketer might accomplish that by creating compelling content, ads, or social media posts. Or they might speak directly with prospects in a sales position.

If you’re thinking about working with a digital marketing agency and want to know the marketing roles you might interact with, you’ve come to the right place. I’ve broken down standard marketing titles you might find at your agency:

• Content strategist
• Video production specialist
• Graphic designer
• Copywriter
• SEO specialist
• PPC specialist
• Social media strategist
• Social media manager
• Web designer
• Marketing analyst

Keep reading to learn what each of these marketing positions does and what you can expect when working with a full-service digital marketing agency like Altflex!

10 marketing roles you might find at a digital marketing agency

Choosing the right digital marketing agency for your company is a complex decision.

However, knowing the types of digital marketing roles can help. When you understand the various marketing titles and what each means, you can make the most strategic choice according to your business’s marketing goals.

To help you begin your research, here are 10 of the marketing roles you might find when you work with a digital marketing agency:

1. Content strategist

Many digital marketing strategies prioritize web content, and it’s the content strategist’s job to develop a content strategy to ensure you create the right content and publish it strategically.

The content strategist builds the plan for copywriters and other content specialists to fulfill. Many content strategists will use their expertise to plan content for SEO and increase your website’s visibility, or they might craft a multi-channel content strategy.

2. Video production specialist

Video marketing is critical to many digital strategies, as it captures your audience’s attention and engages them with your content. As a result, many digital content teams will include a video production specialist alongside more traditional, copy-focused roles.

The video production specialist is responsible for creating the video content for your company’s digital strategy. They’re experts at filming and editing video content that engages your audience and keeps them watching. The video production specialist might also plan, upload, and prepare your videos for sharing.

3. Graphic designer

Consider your digital marketing channels and take a mental inventory of how many visuals are on them. You might have branded visuals on your website, social media, emails, banner and display ads, and more.

A graphic designer creates these images and more to catch your audience’s attention. They might also create compelling call-to-action (CTA) graphics to encourage your website visitors to convert.

Your website might include elements like shareable graphics and infographics interspersed throughout the content.

Who can help with that? You guessed it — the graphic designer.

4. Copywriter

Another critical role in the content marketing team is the copywriter. While the video production specialist and graphic designer create the multimedia you’ll share across the web, the copywriter creates the written content.

A copywriter might write blog posts and website content for your company, or they might write ad copy. For example, you might run paid search ads and need engaging copy for your campaigns. A copywriter would be responsible for writing it.

5. SEO specialist

SEO is the process of optimizing your site to appear higher in search results, and it involves many moving parts. An SEO specialist is an expert in every aspect of SEO, allowing them to create a thorough strategy to help your site rank higher.

Some tasks they might undertake to achieve this goal include:

• Optimizing your site’s technical elements
• Auditing your site’s title tags, meta descriptions, multimedia, and internal links to optimize them
• Creating a strategy to build backlinks
• Overseeing the SEO content strategy

Given the interconnected nature of their role, the SEO specialist might work closely with content team members, such as the content strategist and copywriters.

6. PPC specialist

Pay-per-click advertising (PPC), is another way to increase your site’s visibility in search engines. When you engage in PPC, you pay for your site to appear in the paid search results for relevant keywords.

To run a successful PPC campaign, you must have a well-written ad, a robust keyword targeting strategy, a strong account setup, and an effective bid strategy. You’ll also need to optimize these elements continually as the campaigns run to achieve the best results.

Your PPC specialist performs these tasks to help your company achieve a high return on investment (ROI) from your paid search campaigns.

7. Social media strategist

Social media is one of the best places for your brand to engage with your audience online in a two-way conversation but succeeding on social media requires a deft hand.

Your social media strategist will familiarize themselves with your brand and social platforms to create an effective strategy that grows your accounts.

As the title suggests, the social media strategist plans the most strategic way for your brand to interact with your followers and increase your engagement. They might help you choose the best platforms for your business, and they’ll craft an overall social media plan for your company.

8. Social media manager

While the social media strategist forms a high-level plan for your social media approach, the social media manager carries it out. This marketing professional will often be responsible for:

• Creating social media content, including images and captions
• Posting consistently on your accounts
• Responding to comments, mentions, and messages
• Engaging with your social media community

The social media manager is the hands-on team member who runs the day-to-day activities for your social media marketing strategy.

9. Web designer

Your website forms the backbone for many digital marketing strategies, and its design affects its performance. As a result, a web designer plays an integral role in any digital marketing team.

The web designer ensures your website is:

• Aesthetically pleasing
• In line with your branding
• User-friendly
• Conversion-optimized
• Accessible
• SEO-friendly

These aspects are critical to a high-performing website that complements and builds upon your digital marketing strategies.

10. Marketing analyst

To achieve a successful digital marketing strategy, you must have a strong foundation in data. The marketing analyst researches your target audience, industry, and competitive environment to ensure your digital marketing team has the necessary information to create a competitive strategy.

They also analyze your marketing campaign performance to understand what’s performing well and find improvements.